If you feel that profit-making ventures are unable to be philanthropic, or that a concrete multi-storey hotel is the epitomy of luxury as long as they have the required number of stars; if you consider climate change to be an unfounded myth, believe creativity to be merely a corporate department, leave organic produce to the treehuggers, and put your profits above any costs, then our business is not for you. To everyone else, a warm welcome.

The Barefoot team seeks out, creates, supports, markets or manages opportunities for ventures in eco-tourism, green technology, truly sustainable travel & development, ethical & luxury lifestyle and related sectors. Led by a hands-on professional team, backed by thoughtful and interested investors who value profits alongside innovation, philanthropy, sustainability, ethics, ecological responsibility and creative excellence.

This is a time of opportunity for socially responsible, yet profitable business.

January 10th, 2010

Barefoot’s Green Shoots fund successfully completes the first quarter  with the launch of a new incubation hub for our ventures, and those of our  partners. The first “Little Green Hub” opens on February 1st with a promise to provide “Space, Services & stuff” to ambitious start-ups, including two new Green Shoots ventures to be announced shortly.